Like all young people, my generation insisted on believing we could defy the inevitable. We imagined, for instance, we could opt out of the rat-race and go back to nature to plant potatoes in idyllic villages somewhere. A few managed to make it, perhaps even to the Cotswolds or Brittany. But most went back to a ‘proper job’ in London or Lyon, even Brussels. We had not counted on crude reality, nor foreseen how the world was to change.
Not surprisingly, the dream lives on and even goes from strength to strength. For many, life has become unbearable: our cities are inhuman, our work unrewarding, our food tasteless, our relationships bitter, our future uncertain … Today’s ‘back-to-nature’ people, though, are different, savvier. They know there are no derelict farmhouses to be picked up for coppers. They know the earth is way below their knees and that they must have an income. But they also know that today they have a brilliant chance to make it work.
Hideaways ‘far from the madding crowd’ are no longer the exclusive prerogative of successful writers and painters. The pandemic has shown that many of us really can work from home. Air transport since the 80’s has made the world a lot smaller. Computers and modern travel open up all sorts of opportunities, not only to work where you are but also to make where you are work for you.
El Hierro has outstanding potential for initiatives, modest and ambitious, partly because of what it intrinsically is and partly because most of the footwork has already been done. To begin with, its accessibility. Being one of the Canaries, it is easy to get to from anywhere in Europe. IT communications are far better than in most comparable areas on the mainland. The island itself is beautiful. It is quiet and the air is clean. The roads are good and so are our services, especially medical. As long as you don’t pine for the snow, anyone can find within the confines of the island the climate that best suits them. And, of course, El Hierro has none of those things `back-to-nature’ people don’t like. The island is practically virgin territory, just waiting for ideas.